REI Adventures Direct Mail
BRAND DEVELOPMENT > CATALOG > DIRECT MAIL > STATIONERY
REI Adventures is the travel arm of outdoor retail giant REI, offering an incredible range of outdoor adventures from Himalayan treks to Antarctic voyages. When the business grew large enough to need its own brand, the challenge was to keep the REI connection clear while also standing out in an entirely different and highly competitive category. Deanna directed REI’s in-house design team to create the REI Adventures brand and then apply it to a rich suite of new marketing materials including catalogs, packaging, stationery, direct mail and more.