• Read To Me : Literacy Campaign (Pro Bono)

    BRAND IDENTITY > ADVERTISING > TELEVISION > PRINT MATERIALS

    Once upon a time, as art director for one of Hawaii’s leading ad agencies, Deanna created the look for this public service campaign promoting literacy across Hawaii, encouraging parents to read to children from an early age. Television ads and public events all featured colorfully costumed, unforgettably charming kids singing a catchy “Read to Me” song. Posters and booklets told the story in print. The campaign was so successful, it went national and then international. http://www.readtomeintl.org/about-us.html