• Novara Bikes – REI

    BRAND DEVELOPMENT > CATALOG DESIGN > PHOTOSHOOT MANAGEMENT

    When REI decided to reposition its private-label bicycle brand for a younger, more athletic market, Deanna led a team of designers and photographers to create a new brand look, seriously cool new bike graphics, an extensive new printed catalog and a suite of in-store sales materials using artful lifestyle photography. The result: Novara bikes sold out in the first year and they remain a top-selling brand at REI.