State of Washington Department of Education
Guaranteed Education Tuition – The GET Program
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When the State of Washington launched its college savings program for families struggling with rising public university costs, it turned to Camp Creative to name and help launch the effort. Working with the Washington Department of Education, we named the project “The GET Program”—for Guaranteed Education Tuition. We then crafted the accompanying tagline, “Tomorrow’s Tuition at Today’s Prices”; we developed an extensive registration website; and we created the program’s mailers and brochures. The whole campaign was warm and user-friendly, focusing on the dreams that all parents have for their young children. The GET Program launched to rave reviews. Thousands of families signed up immediately, and many thousands more have subscribed since.