Henry Weinhard’s Organic Amber
NEW PRODUCT INTRODUCTION > BRAND IDENTITY > ADVERTISING
When Henry Weinhard’s decided to launch an organic amber ale in a different part of the supermarket beer aisle, with its own identity, we recommended outdoor boards, urban wallscapes, ads in alternative newsweeklies, a major point-of-purchase promotion, and, of course, a full-featured Web strategy including a terrific site, search engine strategy, banner advertising, social media and more. The results? Henry’s Organic Amber shot to the head of the organic category in four months.