• GSI Outdoor

    CREATIVE DIRECTION > CATALOG DESIGN > PHOTOSHOOT MANAGEMENT

    With outdoor sports enthusiasts, a sense of humor never hurts. So, when cookware maker GSI Outdoor wanted to raise its game in catalogs, Camp Creative worked with the company’s in-house team to create a new brand look and voice, as well as an improved catalog production and work flow process. The result: a catalog that set the tone for advertising and ecommerce to follow, presenting GSI’s line of backcountry cooking and eating tools with dynamism and humor.