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We serve as a comprehensive marketing resource for global employee benefits broker Asinta, supporting the company’s C-level sales and consulting to thousands of multinational companies across 70 countries. We stripped away the old brand to its foundations, establishing a new brand identity, a more expert voice and a new set of graphic standards. Then we upped the game with videos, a website, a new blog, articles, a full range of sales materials, and valuable corporate reports and presentations to help establish Asinta’s thought leadership in this highly competitive field. We also worked with a talented internal team on company events. Within two years of the campaign launch, the company nearly doubled its sales despite the worst economic climate since the Great Depression.