• Smiles by Ashley Ulmer

    BRAND IDENTITY > STATIONERY PACKAGE > COLLATERAL > WEBSITE

    Small businesses often pose outsized challenges due to modest budgets and wide-ranging needs. In this case, we also had to make going to the dentist seem warm and fun, because that’s the kind of dentist Dr. Ashley Ulmer is. To reflect her focus on stress-free, friendly professionalism we created this playful name and graphic look, then we applied it to her website, business papers, mailers and other needs. Now, several years later, Ashley’s practice is going strong and she still keeps her patients smiling!